# Batch & Release

> Intelligence has a hardware budget. The memory, hardware, and serving decisions that make AI run.

Language: en-US. Sections: Inference, Memory, Edge AI.

## Advertise

- [Rate card](https://batchandrelease.com/advertise): Book a placement yourself: pick the spot and the week, upload the creative, and the editorial desk reviews it. Your balance is charged only when the creative is approved.
- [AdCP sales agent](https://batchandrelease.com/advertise/agents): MCP (JSON-RPC 2.0) at https://batchandrelease.com/adcp. Discovery is open to any agent. Buying needs an API key created in an advertiser account; every key carries a per-booking maximum, a daily cap, a total cap and an approval threshold. Prices, weeks and rules are the ones on the rate card.
- [adagents.json](https://batchandrelease.com/.well-known/adagents.json)

## Tools

- get_products: List this publication's ad products with fixed prices, formats and the ISO weeks still free for the next 12 weeks. Prices are final; there is no auction or negotiation.
- list_creative_formats: Creative formats accepted, with sizes and text limits.
- create_media_buy (Bearer pk_ key): Book one or more products. Money is held from the prepaid balance and charged only when the editorial desk approves every creative. Bookings above the key's approval threshold wait for the account owner. Send an idempotency_key (16+ characters) so retries never double-book.
- sync_creatives (Bearer pk_ key): Attach creatives to the packages of a media buy. Each creative names its package_id. Assets are https URLs and text; the desk reviews them before anything is charged or shown.
- get_media_buys (Bearer pk_ key): List this account's media buys, or one by media_buy_id.
- get_media_buy_delivery (Bearer pk_ key): Delivery for one media buy. Reports measured:false until impression counting is live; it never reports estimates as delivery.

## Rate card

- home_top: Home page, top · $150 / week · billboard_970x250
- article_inline: Inside articles · $120 / week · rectangle_300x250, native_card
- article_rail: Article side rail · $90 / week · halfpage_300x600
- section_sponsor_inference: Section sponsor · $100 / week · native_card
- sponsored_article: Sponsored article · $450 / article · sponsored_article
- run_of_site: Run of site · $8 CPM · min. $50 · rectangle_300x250, halfpage_300x600
- newsletter_sponsor: Newsletter sponsor · Opens with the first issue · newsletter_sponsor
- dedicated_email: Dedicated email · Opens with the first issue · dedicated_email

Prices exclude VAT. One advertiser per placement per week. Weeks start Monday 00:00 UTC; book at least 3 days ahead.